pay-per-click n (Commerce) a system of payment used on the internet in which an advertiser on a website pays the website owner according to the number of people who visit the advertiser’s website via the hyperlinked advert on the owner’s website Collins English Dictionary ? Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014